MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and